Yes, this may be old news, but there are STILL business owners that are not taking advantage of the Square. It is the easiest way to earn a buck other than the old fashioned paper money. But who carries cash anymore? Carrying more than $20 in cash in your wallet is almost unheard of. Whether you are selling a service or a product, the Square is a must!
How it works:
First of all, the Square is FREE! Yes, free. That term is almost unheard of as well. The little one inch devise that accepts all major credit cards (Visa, Mastercard, Discover and American Express) does not cost hundreds of dollars. Simply go on the website and order your life-saving, money-making credit card machine. Its small which also means is extremely light weight so spending more money on a rolling cart to haul you equipment is unnecessary. Also, you don’t need to worry about a power cord or an electrical plug because this little thing gets plugged right in your smart phone or tablet. Forget the hassle of a machine because your business will be forever changed with the Square!
The Square itself is free, which is a huge savings, but of course nothing is ever really free. A small fee is charged per swipe, but why do you have to be the one to pay for the inconvenience of not carrying cash? You don’t! Suggestion: charge your customers a fee if an item under a certain price or just charge them because you can! The fee is only 2.75% per swipe, but that little percent can add up! You see stores adding $.50 fees for a credit card swipe, so why can’t you? Don’t be afraid to let them know that there will be an extra charge. Most likely that fee will not make or break the deal.
No “How To” guide required:
Set up is so easy! Just install the app that can be found in your smart phone’s app market, sign-up with Square, and start taking payments right away. That’s it! Are you wondering how your customers sign or are you just too blown away by this information? Well, your customers sign using their….finger! No more digging in your purse or diaperbag for a pen. Isn’t that a relief?
Payments take one business day to be available in your business checking or savings account. There are no hidden costs. That’s it! It just doesn’t get much easier than this.
The Square Register:
The iPad is a phenomenal piece of technology and now it can become your register, too! Customize your inventory by adding names, prices and photos to the items you are going to sell. The Square Register allows you to specify tax on any item at checkout, allows the option to add gratuity at the end of a service, emails or texts receipts, and allows you to control which employees can access different options of the Square Register. One transaction only takes a few taps of the finger and wha-la! Transaction complete.
The Square has redefined POS (Point of Sale) technology and can redefine YOUR business!